Which One Should You Choose? Magento or Shopify?
Thinking to create your online eCommerce store? Confused about the platform? Or confused about the migration of your store to another platform? Whether to select Magento or Shopify?
Magento and Shopify are both famous e-commerce platforms in the market today. A wrong selection of the eCommerce platform can put you in great trouble. You will end up frustrating. If you will not give your customers the best shopping experience, it will result in the loss of your customers, you have to select the platform keeping in mind all the important considerations.
Don’t panic, We are all set to help you choose the right one!
We have highlighted some of the differences which would help you identify the best platform:
Payment
If you want to make your money online, you need to connect a payment processor to your store, it will allow the customers to pay easily, safely as well as securely. Shopify and Magento both allow you to connect a payment processor.
| Magento | Shopify |
| You will have to go through the Marketplace for the payment processor option in Magento. It makes the process of setting up payments more drawn, but it’s not difficult. Major payment processors are supported by Magento. Stripe, PayPal as well as AmazonPay are supported by Magento. Magento has 148 payment integration apps. | Having its integrated payment processor, Shopify Payments allows you to manage your payments directly in your dashboard. If you are a Shopify user, you will not have to pay any transaction fees. That’s a great feature! |
Theme
Themes play a really important part in your site. Your site must look good and that is all because of the selection of a good theme. Themes have the power to change your window shoppers to your paying customers. Everybody will trust a website that looks more professional, as well as your customers. The customers are more likely to buy from a good-looking store.
| Magento | Shopify |
| Magento has a small number of themes available, but you can create your theme on the Magento platform. It will require a lot of coding with the help of experts and it will increase your cost. So it is costly if you go for buying nice Magento themes or creating your theme. | Shopify offers customers, over 60 beautifully designed, customized as well as professional themes. All the themes are mobile-optimized. They look great on a tablet as well as on your smartphone. There are several themes on Shopify but they are not all free themes, you will have to pay for most of them. |
So Shopify is better in terms of Themes.
Coding
Themes play a really important part in your site. Your site must look good and that is all because of the selection of a good theme. Themes have the power to change your window shoppers to your paying customers. Everybody will trust a website that looks more professional, as well as your customers. The customers are more likely to buy from a good-looking store.
| Magento | Shopify |
| Magento is written in PHP and it is an Open source that means the source code is freely available and can be modified. So it is better than Shopify. | Shopify is proprietary. It means it does not allow the code to modify. Shopify can be good for simple stores, but it will not be ideal for complex stores as they require special functions to change the code. |
Multi-lingual
Themes play a really important part in your site. Your site must look good and that is all because of the selection of a good theme. Themes have the power to change your window shoppers to your paying customers. Everybody will trust a website that looks more professional, as well as your customers. The customers are more likely to buy from a good-looking store.
| Magento | Shopify |
| Magento has built-in multi-lingual support. You will not have to create any multi-lingual store. | You will have to create fully multi-lingual stores. Third-party/paid apps are also available for Shopify. Shopify does not offer full multilingual capabilities directly. You will need an expert Shopify developer to complete the task. |
Multi-store
Magento has a more multi-store option as while Shopify has no multi-store option at all.
Customization
Both the platforms offer various customization facilities and give you total control over the design and the look and feel of your store.
| Magento | Shopify |
| Magento is an open-source platform and with this feature, you can modify anything in any way which you wish to. | Shopify offers menu-driven as well as a simple method to change the basic attributes of your store. It helps you to change your store’s fonts, colors very easily. |
Search Engine Optimization:
More than 50% of the users visit the websites that appear on the first page of search engine results. As a result, Search Engine Optimization is critical for every online store in order to rank high on search engines such as Google, Yahoo, and others.
| Magento | Shopify |
| Magento SEO functionality comprises advanced features for optimizing your website at search engines. Apart from the basic features, Magento 2 platform can help you in image optimization, robot.txt files & Meta tags for products, and homepage. | Shopify SEO functionality is limited compared to Magento 2 platform. But all the basic SEO functionality is supported by the Shopify platform such as editing Keywords, Alt text, Meta tags, Website URL, and Title tags according to your requirement. |
Speed and performance:
Speed is an important factor to consider for an eCommerce store. Even a delay of one second can increase the bounce rates of your store and ultimately affect your conversion ratio.
| Magento | Shopify |
| Magento 2 platform speed is lower than Shopify because its speed and performance majorly depend upon the selection of the hosting services. It takes around 4-5 seconds to load a website. There are diverse professional agencies that can help you in Magento speed and Performance Optimization. | As the Shopify platform has in-built hosted solutions, its speed and performance are higher compared to the Magento2 platform. It takes around 1.3 seconds to load a website. Shopify websites, in the majority of situations, have a solid and reliable performance. |
Speed Optimization:
If your eCommerce store takes longer to load, the majority of your visitors will bounce back. As a result, speed optimization is required for any eCommerce store in order to reduce bounce rates and improve search engine rankings.
| Magento Speed Optimization | Shopify Speed Optimization |
| Magento 2 Speed Optimization can be done by utilizing the Magento speed optimizer extension. This extension makes use of simple and quick configurations for Page speed optimization and performance optimization. As there is no coding needed, you can easily customize everything through the Admin Panel.
For speed optimization in Magento 2 Platform: Go-To-Admin Panel-Apply LazyLoad-Minify HTML-Defer JavaScripts |
Shopify Speed Optimization can be accomplished by making the best use of various Shopify applications. HTML code, as well as any inline JavaScript and CSS, should be compressed. Image optimization can also help you to improve Page loading speed. This is possible with tools such as JPEGmini, Optimal, and Kraken. |
User Engagement:
E-commerce store owners face challenges in bringing their customers closer to their brands or products. Let’s see which platform is better for increasing user engagement.
| Magento Speed Optimization | Shopify Speed Optimization |
| In terms of user engagement, Magento 2 platform wins the race. According to surveys, the site search rate of Magento stores is 7% higher than that of Shopify stores. The Magento 2 platform includes fantastic themes and a large number of SKUs. Another factor for the Magento website’s higher search rates is the wider diversity of email landing pages or campaigns. | Although Shopify’s user engagement rate is lower than that of Magento 2, it can be increased with professional assistance. The employment of professional agencies can assist you in enhancing user engagement in Shopify stores. Keep track of important performance indicators like click-through, email open rate, and other metrics to reduce email bounce rates. |
Considering the above points, you will have to select the platform you find the most appropriate. There are various agencies that will help you with your Shopify store or Magento 2 stores. Whether you want to create an eCommerce beauty store or an eCommerce wholesale web store select your best platform.
