Swivel

Bringing modern classic furniture to within reach of all who appreciate it.

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About Swivel

Swivel UK was established in 2004 when a select group of designers, engineers, and architects pooled their expertise to achieve a common goal: bringing modern classic furniture within reach of all who appreciate it. While brilliantly designed, aesthetically pleasing furniture is often created by only a few, Swivel UK believes it should be accessible to many.

The products offered by Swivel UK are reproductions of the original Bauhaus Classics.Attention to detail is paramount, which is why these timeless designs have endured. SwivelUK ensures that every detail of the original designs is preserved in their reproductions. This commitment is central to their philosophy for two key reasons: first, it guarantees that customers receive pieces as the designer originally intended, and second, it pays respect to the original designers by staying faithful to their compositions.

Technical Bits
  • Magento 2.4.7-p3 Upgrade
  • Custom Product Pricing and Display Features
  • Vesselfinder API Integration
  • Third-Party Plugin Customizations (Amasty
    PDF, Boostmyshop ERP)

  • Catalog Optimization with Advanced Custom Options
Possible Challenges
Faced by Swivel

The project involves upgrading the Magento platform from version 2.3 to version 2.4.7-p3, incorporating several customizations to enhance functionality and performance. These customizations include developing a Custom Special Price feature and implementing pricing calculations based on a formula to suit specific business needs. Advanced bundle product options and a custom swatch page with enhanced swatch functionality have also been introduced to improve the user experience. Additionally, the project integrates the Vesselfinder API for seamless vessel tracking and customizes third-party plugins like Amasty PDF and Boostmyshop ERP to align with unique operational requirements. To optimize website performance, bulky configurable products with over 2,500 simple options are converted to advanced custom options, significantly reducing catalog size and improving speed.

Cross goal
Project Requirements

Upgrade Magento to version 2.4.7-p3 to ensure compatibility, performance, and security.

Develop and implement custom pricing and product display features tailored to Swivel’s business model.

Integrate and customize the Vesselfinder API for real-time vessel tracking functionality.

Customize third-party plugins to align with Swivel’s operational needs.

Optimize catalog performance by converting bulky configurable products into advanced custom options.

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Our Solution

Successfully upgraded the Magento platform to version 2.4.7-p3, ensuring access to the latest features and security enhancements.

Implemented advanced customization features:

  • Developed a Custom Special Price functionality to provide flexible pricing options.
  • Created pricing models based on formulas to cater to complex pricing structures.
  • Designed advanced bundle product options to enhance product offerings.
  • Developed a custom swatch page with tailored swatch options for improved user experience.

Integrated the Vesselfinder API for seamless vessel tracking, allowing users to access real-time data.

Customized Amasty PDF and Boostmyshop ERP plugins to address specific business requirements and workflows.

Reduced catalog size and improved site speed by converting configurable products with over 2,500 simple options into advanced custom options.

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+42.39%

Increase in Conversion Rate

+74.65%

Increase in Revenue

+40.32%

Increase in Users

Results

  • Enhanced platform security and performance with the Magento upgrade to version 2.4.7-p3.
  • Improved user experience through advanced product customization and pricing features.
  • Streamlined operations with the integration of the Vesselfinder API, providing real-time vessel tracking data.
  • Optimized catalog performance, reducing load times and enhancing overall website speed.
  • Increased flexibility and operational efficiency by tailoring third-party plugins to Swivel’s specific needs.

The team at Viha Digital Commerce was instrumental in creating a highly responsive Magento store for us. From advanced swatch functionality to speed optimization, every detail was executed perfectly.

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Highly Qualified Experts Today!
Lets discuss Your Project with Our Highly Qualified Experts Today!
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Projects Completed

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