A key challenge in developing the custom theme for the CMR Jewellery website would be ensuring that it not only reflects the brand’s aesthetics but also delivers a modern, user-friendly experience. Custom themes require meticulous attention to detail in design elements, navigation, and functionality to align with the business’s image while also being intuitive for customers. The challenge lies in balancing a visually appealing layout with fast load times and responsive design across various devices. Additionally, the one-step checkout integration, while designed to streamline the purchasing process, presents the difficulty of ensuring that the checkout flow is seamless, user-friendly, and error-free. Ensuring that the checkout process works smoothly, including payment gateway integration and the application of relevant taxes and discounts, can be complex and time-consuming.

The custom shipping method, particularly for valuable items such as precious metals and stones, introduces several logistical challenges. Developing a system that accounts for weight-based pricing, insurance costs, and special packaging and handling requirements, while also integrating seamlessly with the rest of the checkout process, could be difficult. Ensuring that the shipping method adapts to varying conditions and remains transparent to customers regarding charges is crucial for customer satisfaction. The custom price module for daily updates based on fluctuating gold prices, stone values, and other factors also presents challenges in real-time data integration and ensuring pricing accuracy across product pages. Moreover, the store locator for 16 different physical locations needs to be accurate and easy to use, with potential difficulties related to geolocation, the display of accurate store details, and ensuring a smooth customer experience when looking for physical store locations. These features must be well integrated to avoid complications and provide a seamless user experience.

The First Requirement Was to Develop a Custom Theme for the Website That Was in Line With the Brand’s Aesthetics and Image. The Theme Needed to Be Modern, User-friendly, and Visually Appealing.

The Second Requirement Was to Integrate a One-step Checkout Process to Simplify the Checkout Process for Customers. This Feature Helped to Reduce Cart Abandonment Rates and Increased Customer Satisfaction.

The Third Requirement Was to Allow Customers to Log in Through Various Social Media Platforms Like Facebook and Google. This Feature Made the Registration and Login Process Easier and Quicker for Customers.

The Fourth Requirement Was to Develop a Custom Shipping Method That Included a Personalized Invoice and Special Shipping Requirements for Precious Metals and Stones. For Example, the Shipping Method Would Include Specific Packaging and Handling Requirements for Diamonds and Other Valuable Stones. It Would Also Include Additional Charges Based on Weight Such as:

1. Upto 1kg – 3 Rs Per Gram.
2. Above 1 Kg – 2.50 Per Gram
3. Insurance – Per 100000 * 0.001 = 100 Rs
4. Minimum Freight Charge – 1000

Another Requirement for the CMR Jewellery Website Was to Implement a Store Locator Feature to Help Customers Find the Nearest Physical Store. Since CMR Jewellery Had 16 Physical Stores in Different Locations, This Feature Was Essential for Customers Who Preferred to Buy Jewelry in Person or Who Wanted to Try on the Jewelry Before Purchasing.

For CMR Jewellery, We Crafted a Custom Theme That Showcased Their Brand and Allowed Customers to Easily Explore the Website. To Make Checkout Quick and Easy, a One Step Checkout Process Was Integrated. Furthermore, for Customer Convenience, Facebook and Google Login Options Were Implemented. We Further Created a Unique Shipping Method Specifically Tailored for Jewels, With Personalized Invoices and Extra Safety Precautions Such as Insurance and Secure Packaging Included. Also Developed Was a Dynamic Pricing System That Took Into Account Real-time Gold/silver Charges, Making Charges, VATd3e & Weight Changes, Etc., Enabling Customers to Shop According to Current Market Trends. Additionally, a Store Locator Feature Was Added So Customers Could Conveniently Find the Nearest CMR Jewellery Outlet. Together All These Components Formed an Intuitive and Straightforward Shopping Experience on the Magento Platform for CMR Jewellery’s Clients.

Our Team at Viha Digital Was Tasked With Creating a New E-commerce Website for CMR Jewellery, a High-end Jewelry Brand. Our Goal Was to Build a Magento Website That Would Offer Customers an Easy -to-use Platform for Browsing and Purchasing Jewelry Pieces. To Achieve This, We Set Out to Complete the Following Project Requirements:

We Aimed to Offer Customers an Easy-to-use Platform for Browsing and Purchasing Jewelry Pieces. We Developed a Custom Theme, Integrated a One-step Checkout Process, and Added the Option to Log in Through Facebook or Google. We Also Developed a Custom Shipping Method, and Price Module, and Added a Store Locator Feature. The Website Exceeded the Client’s Expectations and Improved Customer Retention While Facilitating Online Sales.

“Viha Digital Commerce brought our vision to life by creating a stunning Magento 2 store for CMR Jewellery. The user-friendly design and robust backend have helped us attract more customers and manage inventory with ease. Highly recommended!”