One of the primary challenges for Plum was updating their UK and AU websites to the latest version of Magento (2.4.5 P1). Running on outdated Magento versions posed significant security risks and limited the availability of new features and improvements. The upgrade process required careful planning to preserve the websites’ existing data, functionalities, and customizations while ensuring a seamless transition. Handling legacy extensions and ensuring compatibility with the latest Magento version introduced additional complexity, as any disruptions could lead to downtime, impacting user experience and sales. Thorough testing was critical to identify and address potential bugs or issues that could arise after the migration.

Another significant challenge lay in implementing customized solutions for shipping, payment, security, and category-specific pages. Creating tailored modules that met industry standards for compliance and security required an in-depth understanding of Plum’s business needs and their customers’ expectations. Additionally, building customized category pages with optimized navigation, product displays, and intuitive search functionality demanded precise design and development expertise. Balancing these enhancements with speed optimization was equally challenging, as Plum needed fast-loading websites to improve user experience and search engine rankings. Ensuring smooth integration of Google Analytics 4 for tracking key metrics while maintaining data accuracy and reliability added another layer of complexity, particularly in aligning these insights with their ongoing business strategies.

Plum’s Websites Were Running on Outdated Versions of Magento, Which Posed Security Risks and Lacked Important Upgrades. We Were Tasked With Updating Both Websites to the Latest Version (2.4.5 P1) to Ensure Security, Stability, and Access to the Latest Features and Improvements. Our Team of Magento Experts Performed a Thorough Analysis of the Websites’ Current Versions, Extensions, and Customizations to Develop a Comprehensive Upgrade Plan. We Ensured a Smooth Upgrade Process by Migrating the Websites to the Latest Version While Preserving Their Data, Functionalities, and Customizations. We Also Tested the Websites Thoroughly to Ensure That They Functioned Properly After the Upgrade.

Plum Needed Tailored Modules for Shipping, Payment, and Security That Aligned With Their Business Needs and Optimized the Customer Experience. Our Team Created and Customized Modules for Shipping, Payment, and Security to Integrate Seamlessly on Plum’s Websites. These Solutions Met All Plum’s Business Requirements, as Well as Industry Standards for Both Compliance and Security. In Addition to Expediting Customers’ Overall Browsing, Purchasing, and Paying Processes, Our Solutions Improved the Functionality and User Experience of the Websites.

Plum Required Customized Pages for Specific Categories Such as Trampolines and Discovery Pages to Improve Navigation and Showcase Their Products Effectively. Our Team Created Customized Pages for These Categories, Featuring Optimized Product Displays, Filters, and Sorting Options. We Improved the Websites’ Navigation and User Experience by Implementing a Clear, Intuitive Layout and Intuitive Search Functionality. Our Solutions Helped Customers Find Products Quickly and Easily and Encouraged Them to Explore Plum’s Offerings Further.

Plum Required Fast-loading Websites to Enhance Their Customers’ Shopping Experience and Improve Their Search Engine Rankings. Our Team Optimized Both Websites for Speed by Implementing Best Practices for Caching, Compression, and Image Optimization. We Also Minimized the Website’s Code and Content to Reduce Loading Times and Improve the Website’s Overall Performance. Our Solutions Ensured That Plum’s Websites Load Quickly, Improving User Experience and Search Engine Rankings.

Plum Sought to Customize Its Product Pages to Better Convey the Features of Its Products and Elevate Customers’ Experiences. Our Team Introduced Modifications Such as Interactive Displays, Videos, and Product Image Galleries to Heighten Customers’ Understanding of Plum’s Offerings. Additionally, We Made Sure to Optimize the Website’s Product Pages for Search Engines So That Potential Customers Can View Them More Easily and Rank Higher in Results Listings.

Plum needed an effective way of tracking website metrics like pageviews, bounce rates, and conversion rates. The solution was to integrate Google Analytics 4 into their existing websites. Our team installed the tracking codes and ensured that they were configured correctly to accurately track Plum’s desired metrics. Through our efforts, Plum now has access to valuable insights into their websites’ performance and can use that data to make informed decisions and optimize accordingly.

At Plum, We Implemented Several Solutions to Bolster the UK and AU Websites’ User Experience. We Upgraded Magento to Version 2.4.5 P1 to Ensure Security and Established Customized Shipping, Payment, and Security Modules for an Expedited Checkout Process. To Improve the Customer’s Journey Even Further, We Enhanced Their Experience With Customized Pages Based on Categories for Trampoline and Discoveries Pages as Well as the Optimized Website Speed for Faster Loading Times. Lastly, Product Customization Was Offered Along With the Set-up of GA 4 for Tracking and Analyzing Traffic/user Behaviour Data. After These Changes Were Put Into Place There Was an Improvement in Functionality and User Experience Which Led to Higher Customer Satisfaction Rates & Increased Revenue.

For Plum, We Took Specific, Targeted Steps to Improve Customer Experience on UK and AU Websites. This Included Updating the Magento Version to 2.4.5P1, Customizing Shipping, Payment and Security Modules; Creating Customized Trampoline and Discovery Pages Based on Category; Speed Optimization, Product Customization and Integration of GA 4. As a Result of These Efforts, Customers Have Been Able to Easily Navigate Through the Website With Greater Security, and Track Their Progress More Effectively —leading to Increased Customer Satisfaction, Loyalty and Ultimately Increased Sales Revenue for the Company.

“Viha Digital Commerce transformed our Magento store with enhanced functionality and a seamless user experience. Their team’s dedication to quality and timelines exceeded our expectations. Plumplay is now better equipped to cater to our growing customer base! ”